Centuria Medical breaks ground

Century Properties recently broke ground for Centuria Medical Makati, the US$100-million medical-IT building it is developing in partnership with GE Philippines Inc. at Century City in Kalayaan Avenue, Makati. The event was held as one of the highlights of its 25th year in the real estate industry.

Centuria is envisioned to be a world-class outpatient medical arts building for both local patients and medical travelers. With 28 floors and more than 500 clinic spaces, it will use the latest technology and equipment that will enable doctors to practice their disciplines with ease, as well as provide fast and convenient services to patients.

The building will comprise doctors’ clinics specializing in different disciplines of medicine; floors devoted to diagnostic equipment and services; rooms for aesthetic procedures; recovery suites; cafes and restaurants; a VIP lift, and units for other service providers in health, wellness and preventive medicine.

Present at the groundbreaking rites were Century Properties officials led by Chairman Jose E.B. Antonio with GE Philippines Inc. Director John Alcordo and Nilo Cruz, Country Manager for GE Healthcare Philippines. Guests of Honor were Makati Mayor Jejomar Erwin Binay, Department of Health (DOH) Sec. Enrique Ona, and Department of Trade and Industry Undersecretary and Managing Head of the Board of Investments Cristino L. Panlilio and Director Elizabeth Nelle of the Department of Tourism (DOT). Washington Z. SyCip, an independent member of Century Properties’ Board of Directors, also graced the ceremony.

“It is a privilege to work with GE Healthcare for this project, and to get the support of our local government, the DOH, the DTI and the DOT, in the interest of promoting the Philippines as a top medical tourism destination with globally competitive standards for outpatient medical services. With the right venue, the right technology and systems, doctors may now put up clinics and provide the best care possible for patients the world over,” said Jose E.B. Antonio, CEO and Chairman of Century Properties.

Medical tourism is a rapidly growing industry in Singapore, Thailand, Malaysia and India. The Philippines is fast catching up with a $25.3-million revenue posted in 2010, with foreigners contributing 60 percent of the revenues.

In the same year, the health and wellness industry hit a record of US$ 2 trillion. Research also shows that the Philippines has an even bigger potential in attracting medical tourists because of its culture of hospitality, quality healthcare services, competent medical practitioners, and cheaper medical treatments.

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